ISUVSUV
Rolls-Royce Cullinan · Range Rover SV · Lamborghini Urus · Aston Martin DBX707 · Ferrari Purosangue
When you'd reach for it
School run on a Monday, the Cotswolds on a Friday — five seats, tall ride, every road softened.
Est. MMXXV · LondonMembership · 25 seats
A Private Mobility Club
The keys to an entire collection,
kept under one name.
Twenty-five members. One quiet London house. Every motor car a phone call — or a single tap — away.
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No. 01 — The Club
A house, not a fleet.
Founded in London for a vanishingly small membership, Yokra exists for one purpose — to remove every friction between desire and the open road. No counters, no contracts left unread, no vehicle you would not be proud to step out of.
- Founded
- MMXXV
- Headquartered
- London
- Membership
- By invitation
- Coverage
- United Kingdom
No. 02 — The Collection
A fleet,
curated.
Every motor car is hand-selected, factory-maintained, and presented as if new. A single flagship collection, valued between £250,000 and £500,000 apiece, held for a membership of twenty-five.
- Per-car value
- £250k – £500k
- Body styles
- SUV · Saloon · Convertible
- Maintenance
- Concours
- Coverage
- United Kingdom
ISUV
IISaloonSaloon
Rolls-Royce Ghost · Mercedes-Maybach S680 · Bentley Flying Spur
When you'd reach for it
A Mayfair board meeting, then dinner at the Connaught — chauffeur-grade quiet, four-seat composure, arrival without effort.
IIIConvertibleConvertible
Ferrari Roma Spider · McLaren Artura Spider · Mercedes-AMG SL · Bentley Continental GTC · Ferrari 296 GTS
When you'd reach for it
A long weekend through the South Downs — roof down at noon, the V8 echoing off chalk, home before the dew.
No. 03 — How it works
From application to ignition.
01
Apply
A discreet, paperless application. The committee reviews quietly within seven working days.
02
Reserve
Choose any car in the collection. Hold it for up to 60 days, swap whenever you wish.
03
Drive
We deliver the car to your address in livery — no decals, no plates, no signs. Simply the keys.
No. 04 — The Invitation
An invitation, hand-pressed,
never requested.
Each invitation is engraved on ivory cardstock, sealed in champagne wax, and delivered by courier to a single address. Inside: a key, a calling card, and the quiet assurance that the House is, henceforth, at your disposal.
— The Founder · Yokra
No. 05 — A question of trust
Vetted. Without exception.
Membership is extended only after a discreet review by the committee. The process is unhurried and absolute.
01
Fully insured
£5,000 excess on at-fault incidents
02
Concierge delivery
Brought to your door, in livery
03
Unmarked
No stickers, logos or fleet badges
04
United Kingdom
London base, national reach
No. 06 — The Privileges
What membership unlocks.
A short list of why a select few choose to keep their keys with us rather than in a garage of their own.
01
A garage without the burden
No depreciation, no servicing diaries, no insurance renewals, no MOTs. We hold the assets — you hold the keys.
02
A new car for every mood
A long-bonnet GT for the Cotswolds on Friday. A V12 for the coast on Saturday. A composed SUV for Monday. Swap as often as the week demands.
03
Time, returned to you
Cars arrive valeted, fuelled and ready at the kerb of your choosing. Collected the same way. Not one minute spent at a counter.
04
A room of one's peers
Membership is capped at twenty-five. Private dinners, marque previews and unveilings hosted for the room — never advertised, never open.
05
The entire collection, unlocked
One membership. One key. Every motor car in the collection at your disposal — no tier ladders, no gated cars.
06
Discretion as standard
Unmarked cars. Confidential records. A concierge that remembers your preferences and forgets everything else.
No. 07 — An invitation
Membership is extended,
never sold.
Submit a brief application. Our concierge will be in touch within seven working days. There is no fee to be considered.
London
32 Mount Street
Hours & delivery
Mon–Thu 09:00–17:00
Fri 09:00–13:00
Closed weekends & bank holidays
Contact
+44 330 043 6788
No. 08 — Questions
The things members ask first.
A short primer. For anything else, our concierge is a phone call away.
How does membership work?
Membership is a 12-month commitment, capped at twenty-five seats. You pay monthly or annually, and gain unrestricted access to the entire collection.
How often can I change cars?
As often as the week demands. Members may hold the same car for a maximum of 60 days before swapping. Cars are delivered and collected, valeted and fuelled, at a kerb of your choosing — within our delivery hours.
What are your delivery and office hours?
Monday to Thursday, 09:00–17:00. Friday, 09:00–13:00. We do not operate at weekends, on UK bank holidays, or on a small number of additional dates each year when the office is closed — these are circulated to members in advance.
What is included in the fee?
Insurance, servicing, MOT, road tax, depreciation and concierge delivery are all included. You pay for fuel and any optional extensions. All pricing is quoted excluding VAT.
Is there a minimum age requirement?
Yes. Members must be 30 or over. A clean licence and qualifying driving history are required.
Can I leave before the 12 months are up?
Membership runs for a full 12 months. Early exit is possible subject to an exit fee. Full terms are set out in the membership agreement and on the membership page.
How do I apply?
Submit a brief application via the apply page and confirm you meet the criteria. A £2,499 +VAT non-refundable deposit secures your place on the waiting list. Our concierge reviews each submission personally and responds within seven working days.
Is my information kept private?
Always. Cars are unmarked, records are confidential, and the member list is never published. Discretion is the house standard.