I.
The Smoking Room
Whisky, cigars and a fire. Once a season, in a private room of the founder's club.
By invitation
Vol. I · No. 04The Almanac of Yokra London · 11° · still
— Printed quietly, for the room —
Club Life
an almanac of dinners, drives, drop-ins & the room beyond the road
The Premise
A membership is far more than a key. It is a standing invitation to dinners, drop-in evenings, unveilings and quiet gatherings held for the room — never advertised, never open.
The Room
A warehouse on the city's edge: a full bar, leather banquettes, a turntable and a barista by day. Idle motor cars sit a few paces away, polished and ready for the floor.
The Year
Twelve months, four pillars — house dinners, restaurant nights, new-car unveilings and weekly drop-in evenings. Everything else, the room invents as it goes.
"It is the closest thing London has to a private garage — except the garage talks back, pours you a drink, and remembers your usual."
— A founding member, on his second negroni
Chapter II
The Almanac — a year, plotted.
Twelve months at a glance. Dates are circulated to the room by hand; what follows is a sketch, not a programme.
Jan01
Drop-in
Thursdays · The Lounge
Feb02
House dinner
12 seats · Mount St
Unveiling
Aston Martin DB12
Mar03
Ballot
Q1 vote opens
Restaurant
Hide · long table
Apr04
Continental
Geneva → Portofino
May05
Unveiling
Porsche 911 S/T
Listening
Coltrane, first pressings
Jun06
House dinner
Summer cellar
Photography
Members & their cars
Jul07
Restaurant
67 Pall Mall
Aug08
Quiet month
The bar remains open
Sep09
Ballot
Q3 vote · retirements
Unveiling
Ferrari 12Cilindri
Oct10
Smoking room
Whisky & cigars
House dinner
Game season
Nov11
Watchmaking
An evening with Lange
Dec12
Members' supper
The full collection present
Drop-in evenings, weekly House dinners, quarterly Unveilings, as cars arrive Ballot, four times a year
Chapter III
The Ballot — members curate the collection.
Every motor car in the fleet stands for re-election each quarter. Members cast a single, anonymous vote per car. Those that fall out of favour are quietly retired and replaced from a shortlist the room helped draw up.
All
cars on the ballot
1
vote per member, per car
~4
retirements per year
Sun.
the day cars leave, no fanfare
The Quarterly Ballot
Q3 · Confidential
Member № 014 — please mark one box per row
01 — Ferrari Roma
In residence 11 months
✓02 — Aston Martin Vantage
Heavily booked
✓03 — Mercedes-AMG GT 63
Falling demand
?04 — Porsche 911 GT3 Touring
Member favourite
✓05 — Lamborghini Huracán Tecnica
Quiet quarter
?06 — Bentley Continental GT
Steady
✓
Keep · ReviewSigned, ____________
Dispatches
Chapter IV
Smaller rooms, stranger evenings.
A handful of moments each year that don't fit a category. The best ones rarely do.
II.
Continental drives
A weekend convoy through the Alps or down the Riviera. Ten cars, one chase van, one chef.
By invitation
III.
Chronometry evenings
An hour with a Patek master, a Lange watchmaker, an independent à la Voutilainen. Tools on the table.
By invitation
IV.
Photographer in residence
Two evenings a year, members bring their car to the lighting truck. Prints arrive in a tube.
By invitation
V.
Listening sessions
An audiophile's setup in the lounge. New pressings, old favourites, a quiet half-hour with rare Coltrane.
By invitation
VI.
Members propose
Half of what we do begins with a member's idea. Tell the concierge — strange ones especially welcome.
By invitation
Chapter V
The four pillars.
01
Quarterly · Mount Street
Dinners at the House
Twelve-seat tasting menus, a rotating cast of guest chefs, the founder's cellar. No press, no plus-ones unless invited, no telephones at the table.
02
Monthly · across the city
Restaurant nights
A long table booked under a member's name at Mayfair's quietest rooms — Hide, 67 Pall Mall, Quo Vadis, Dorian. Chef's menu, paired wines, the bill on the house tab.
03
When a car arrives
New-car unveilings
Every new motor car is presented at the warehouse first — coffee, viennoiserie and a walkaround with the marque's representative before the keys reach the floor.
04
Every Thursday · The Lounge
Drop-in evenings
An open bar from 6pm. No agenda, no seating plan. The cars under the lights, the room through the door, a barman who remembers your usual.
The Launch · Date to be confirmed
Once the waiting list is full, the cars come out.
When the waiting list target is met, we will host a private launch with the entire collection assembled — every motor car in one room, for the membership and their guests. Date to be confirmed.
The full collection
Twenty-five seats
One evening · By invitation · Members & guests
✦
Colophon
Membership is extended, never sold.
One room. One bar. One collection. A standing place at the table.
Set in SF Pro Display · Printed for the room · Yokra, London